“This redesign was more than just a visual update – it was a deliberate decision to emphasize our values and customer focus,” explains Konstantin Gaab, Managing Director of MANNOL / SCT Germany. “Our team has done outstanding work in creating designs that are both functional and visually appealing.”

Behind the Scenes: The Creative Process

The redesign was the result of a carefully structured process carried out in multiple stages:

• •Concept Development: Initial sketches and design concepts were created to establish a new visual identity.
• •Prototyping: The best designs were turned into prototypes and tested.
• •Test Prints & Feedback: Prototypes underwent test printing, evaluations, and refinements based on internal discussions and customer feedback.
• •Finalization: Only the designs that met both aesthetic and functional requirements were approved for production.

A special emphasis was placed on developing specific visual elements. Detailed illustrations of cars, motorcycles, and other vehicle types are now featured on the labels, enhancing brand recognition. Each product line received its own distinct visual identity, making navigation within the product range easier.

Benefits for Customers and Partners

The new packaging offers multiple improvements, both in terms of functionality and aesthetics:

1. Consistency and Brand Identity: A cohesive design strengthens MANNOL’s brand recognition.
2. Improved Orientation: Clear labels and intuitive color schemes make it easier to navigate the extensive product range.
3. Flexibility:The designs are adaptable and tailored to the specific needs of different product lines.

“Our goal was to create a design that is not only modern but also reflects our technical expertise and commitment to quality,” states the design team

Success and Outlook

The updated packaging is now available worldwide and has already received positive feedback from customers and partners. Through this project, MANNOL has not only enhanced its brand presence but also laid the foundation for future innovations.

Über MANNOL

MANNOL ist eine international erfolgreiche Schmierstoffmarke. Das Sortiment umfasst mehr als 500 Produkte, darunter Motor- und Getriebeöle, Betriebsflüssigkeiten, Autopflegeartikel sowie spezielle Schmierstofflösungen für die Industrie. Seit der Gründung im Jahr 1993 durch Juri Sudheimer in Deutschland steht MANNOL für Innovation, Qualität und ein faires Preis-Leistungs-Verhältnis. Die gesamte Produktion erfolgt aus einer Hand – von der Herstellung bis zur Abfüllung in Metallbehältern und Kunststoffgebinden. Die Produkte von MANNOL werden global vertrieben und sind heute in über 130 Ländern weltweit verfügbar.